11/3/2022 0 Comments Clubhouse active users“Clubhouse helped popularize social audio platforms, but it will need to continue innovating in order to compete with these household names, such as Facebook and Twitter, that already have enormous, highly engaged user bases,” Chan said. The company received investments led by venture firm Andreessen Horowitz and was touted as the hottest new app in Silicon Valley at one point. Clubhouse active users series#“Social audio is an important thing to pay attention to, as I think in late 2022 we will see more of a surge in adoption,” Chris Tompkins, CEO of marketing firm The Go! Agency, said.īorn out of the pandemic in 2020, the San Francisco-based startup is just under two years old, having raised a total of $110 million following a Series C round in June, according to Crunchbase records. In November, it began adding 26 languages to expand in more countries. That month, it also opened up the app to everyone after starting out as an invite-only platform. In July, the app introduced direct messaging, Backchannel, so users can chat individually or in groups. Whether or not Clubhouse can bounce back with added social features will depend on their adoption going forward. “Again, over time, these spikes should flatten out into steady growth but in these early chapters, jumps and corrections are inevitable.” “We see peaks and plateaus but, for example, this week our growth trajectory is up because of a combination of major one-off and recurring rooms that all happened in an overlapping fashion,” Munford said. In October, global installs plummeted to 962,000, according to the latest data from Sensor Tower. But installs worldwide have fallen to under 2 million in recent months. Since launching in March 2020, the social audio app saw its best months in global downloads at the start of this year - getting its highest installs at 9.6 million in February. The challenge is, Clubhouse isn’t the only place to have community.” Wherever there is community, there will be revenue. “People were hungry for human connection but didn’t always want to hop on video chat,” Shama Hyder, CEO of digital marketing firm Zen Media, said. Instead, social media users are turning back to more robust social platforms, such as Facebook and Twitter, to cast a wider net. Clubhouse’s founders will want to get as much value out of their wildly successful app as possible, but they have to acknowledge the reality that their competitors are hot on their heels. Their brilliant positioning gave them an edge early on, now the question is how long can they hold onto that position.Clubhouse’s popularity is falling as quickly as it rose to the top.ĭue to the slow introduction of key features, poor scalability and the lack of monetization options, analysts say Clubhouse is losing ground when it comes to getting users to stay on the platform. Similar to the way Instagram has been so successful since it was acquired by Facebook. In Silicon Valley the story of Instagram selling for $1b is either a fairy tale or a cautionary tale depending on who you ask. But the question Clubhouse’s founders will have to ask themselves is whether Instagram could have made it to its current $100B valuation without Facebook. It’s a high stakes gamble. Twitter may be calculating the customer acquisition costs and the value of what it could do with that lead. Finally, the fourth and most likely reason is because they think there’s an opportunity to leverage their significant assets and capabilities and capitalize on Clubhouses’ momentum. Clubhouse has grown at breakneck speed, but we’re starting to see some limits to that growth. With the power of Twitter behind it the company could continue its trajectory. We know Twitter is working on a competitor platform called Spaces, so it’s a question of build vs buy. I doubt it would cost Twitter $4b to launch their own copycat app, so that’s likely not the only factor driving the price. Buying the platform would put Twitter ahead of the other copycats. It’s the difference between creating a market and buying a market. The third reason is to acquire the Clubhouse platform itself. This seems less likely given the small size of Clubhouse’s staff and the fact that Twitter already has some of the best people out there who overlap with the skill sets on Clubhouse’s team. Acquiring Clubhouse now before they can do more damage could be a sensible business strategy. The second reason is to acquire talent. Twitter may be concerned that Clubhouse is eating into their market share. We all heard the rumors that Twitter offered $4b dollars to acquire Clubhouse. And that got us thinking, why would someone pay that much? The first reason is out of fear.
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